Journal of Advanced Research in Digital Marketing Strategies and Consumer Behavior Analytics

Articles

• The Role of Big Data and AI in Shaping Consumer-Centric Digital Marketing Strategies: A Systematic Review

  Vipul Kumar Singh, Deepak Kumar Sinha

  1-6

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• Augmented Reality and Blockchain: Emerging Technologies Transforming Digital Marketing and Consumer Behavior

  Anirudh Dhawan, Sumit Saurav

  25-31

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• Integrating Immersive Experiences and Secure Data: AR and Blockchain Applications in Modern Digital Marketing

  Sushmitha Priyanka

  7-12

  • PDF
• From Engagement to Trust: How AR and Blockchain Are Shaping Digital Marketing and Consumer Behavior Analytics

  Pradeep Mehra

  13-19

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• Jannat Qureshi, Kalpana Chaudhary

  20-24

  • PDF