Vol. 1 No. 2 (2025): Journal of Advanced Research in Digital Marketing Strategies and Consumer Behavior Analytics

Articles

• The Role of Big Data and AI in Shaping Consumer-Centric Digital Marketing Strategies: A Systematic Review

  Vipul Kumar Singh, Deepak Kumar Sinha

  1-6

  • PDF
• Augmented Reality and Blockchain: Emerging Technologies Transforming Digital Marketing and Consumer Behavior

  Anirudh Dhawan, Sumit Saurav

  25-31

  • PDF
• Integrating Immersive Experiences and Secure Data: AR and Blockchain Applications in Modern Digital Marketing

  Sushmitha Priyanka

  7-12

  • PDF
• From Engagement to Trust: How AR and Blockchain Are Shaping Digital Marketing and Consumer Behavior Analytics

  Pradeep Mehra

  13-19

  • PDF
• Jannat Qureshi, Kalpana Chaudhary

  20-24

  • PDF