Journal of Advanced Research in Sustainable Fashion Management and Circular Economy Practices

Sustainable Fashion in the Circular Economy Era: Practices, Challenges, and Emerging Trends

Karan Desai — 2026-03-11

The global fashion industry is undergoing a significant paradigm shift as sustainability and
circular economy (CE) principles gain increasing attention from businesses, policymakers, and
consumers. Traditionally associated with high resource consumption, pollution, and social
challenges, the fashion sector is now under pressure to adopt environmentally and socially
responsible practices. This study explores the integration of sustainable fashion management and
circular economy strategies across the entire value chain, including sourcing, production, design,
distribution, and end-of-life management. It synthesises recent research on circular design
methodologies, eco-friendly and innovative materials, ethical business practices, consumer
behaviour towards sustainable fashion, and corporate sustainability reporting. The review
identifies key challenges that hinder progress, such as excessive waste generation, depletion of
natural resources, greenwashing practices, supply chain opacity, and the slow adoption of
circular business models. In addition, it emphasises the importance of technological innovation,
such as digital supply chain tracking, AI-driven design, and advanced recycling techniques, as
well as policy interventions that support sustainability and circularity. Collaborative initiatives
among brands, non-governmental organisations, governments, and consumers are highlighted as
critical drivers for large-scale adoption. Finally, education and capacity-building efforts are
underscored as essential for equipping industry professionals and consumers with the knowledge
and skills needed to transition towards a sustainable and circular fashion ecosystem. By

addressing these aspects, the fashion industry can move toward a more responsible, regenerative,
and resilient model that balances environmental, social, and economic objectives while
promoting long-term sustainability.

A study on genz’s awareness about green marketing techniques used by FMCG companies in Kanpur district.

Adarsh Singh Parihar — 2026-03-11

This study investigates the relationship between gender and consumer perceptions of green
marketing practices within India’s Fast-Moving Consumer Goods (FMCG) sector. With
growing environmental awareness and corporate sustainability initiatives, understanding
gender-based differences in consumer attitudes has become essential for effective marketing
strategies. The research aimed to examine whether gender influences awareness, trust,
willingness to pay, and preferences toward eco-friendly FMCG products. Using a quantitative
research design, primary data were collected from 160 respondents, and the relationship
between gender and various green marketing variables was analysed using chi-square tests
and correlation analysis.
The results revealed statistically significant associations between gender and all nine
variables studied, including awareness of eco-friendly packaging, familiarity with green
marketing concepts, willingness to pay for sustainable products, and trust in brands’
sustainability communication. While all associations were significant (p < 0.05), the
correlation coefficients indicated weak to moderate relationships, suggesting that gender
impacts perceptions but not strongly enough to be the sole determinant of green consumer
behaviour. The findings also highlighted that male respondents exhibited slightly higher
awareness and engagement with sustainability messages compared to females.
This study contributes to the literature by integrating gender perspectives into green
marketing and consumer behaviour research. It also provides practical insights for marketers
to design more inclusive, transparent, and educational sustainability campaigns that resonate
with diverse consumers. Future research may explore additional demographic and
psychographic factors influencing green purchasing decisions.

Sustainable Fashion Innovations: Exploring Eco-Friendly Materials and Cutting- Edge Technologies

Pratika Chaudhary — 2026-03-11

The global fashion industry is increasingly under scrutiny due to its significant environmental
and social impacts, including resource depletion, high carbon emissions, chemical pollution, and
growing volumes of textile waste. In response, sustainable fashion has emerged as a
transformative approach aimed at reducing environmental footprints, promoting ethical practices,
and advancing circularity across the value chain. This review presents a comprehensive synthesis
of current developments in eco-friendly materials and cutting-edge technological innovations
that are driving next-generation sustainable fashion solutions. Key areas examined include bio-
based natural fibers and fibers derived from agricultural or industrial waste, recycled and
regenerated fibers, and the application of green chemistry in dyeing, finishing, and other textile
processing methods. Furthermore, the review explores technological advancements such as
digital and smart manufacturing, 3D knitting, additive manufacturing, and lifecycle monitoring
through digital product passports. Circular economy–oriented innovations, including chemical
recycling, upcycling, and reverse logistics, are also discussed as strategies to extend product life,
reduce waste, and enable closed-loop systems. The review identifies major technological drivers,
barriers to adoption, and current research gaps, emphasizing the need for interdisciplinary
collaboration, scalable production methods, and supportive regulatory frameworks. By

integrating materials innovation with advanced production systems and circular economy
principles, the fashion industry can progress toward fully sustainable and resource-efficient
practices, creating pathways for long-term environmental stewardship, social responsibility, and
economic resilience.

Assessing Impacts and Responsibilities: Environmental and Socio-Economic Dimensions of Sustainable Fashion

Shivangi Sharma — 2026-03-11

The fashion industry, particularly in its “fast fashion” model, significantly impacts the
environment and society through resource-intensive production, pollution, waste generation, and
labor exploitation. Environmentally, the industry contributes to water depletion, chemical
contamination, greenhouse gas emissions, microplastic pollution, and large volumes of textile
waste. Socio-economically, low-cost production often relies on exploitative labor in developing
countries. Sustainable fashion aims to mitigate these effects through circular economy principles,
ethical labor practices, and reduced resource consumption. However, challenges such as scaling
sustainable practices, cost accessibility, and systemic supply chain complexities limit its
widespread adoption. This review synthesizes current literature on environmental and socio-
economic impacts, emerging sustainable practices, and the responsibilities of stakeholders in
achieving a more sustainable fashion industry.

Advancing Sustainability and Circularity in Fashion: A Comprehensive Review of Management Practices, Technologies, and Consumer Engagement

Kavya Pratab Singh — 2026-03-11

The fashion industry is one of the world’s most resource-intensive and polluting industries,
characterized by globalized supply chains, high water and chemical use, and growing waste
generation. This review critically examines recent academic and industry literature on
sustainable fashion management and circular economy practices across the entire value chain —
from sustainable sourcing and procurement, through production and design, to consumption,
end-of-life, and reverse logistics. We synthesize strategies and obstacles to adoption, highlight
innovations (technological, organizational, business models), explore the role of consumer
behavior and corporate reporting, and reflect on socioeconomic and environmental implications.
We conclude by identifying key research gaps and proposing a future research agenda for
enabling systemic circularity in fashion.