A Study on Consumers Perception and Purchase Intention Towards Sustainable Packaging in the FMCG Sector in Ahmedabad

Abstract

Sustainable packaging has become an important concern in fast moving consumer goods sector due to increased environmental awareness and the growing problem of plastic waste consumers are becoming a conscious of the environment impact of packaging encouraging companies to adopt recyclable reusable biodegradable and reduce plastic packaging solution However consumer awareness does not always translate into actual purchase intention therefore this study examines consumer perception and purchase intention towards sustainable packaging in FMCG Sector Ahmedabad.

The study focuses in understanding consumer awareness and perception of sustainable packaging examine its influence purchase intention and identifying the major factor affecting purchases and including environment concern price product quality and packaging appeal the research follows qualitative and respective approach using a primary data collected through structure questionnaires from consumer in Ahmedabad.

The study aims to understand whether consumer preference environment friendly packaging and whether they’re willing to choose a sustainable product over conventionally package alternative it also considers the role of affordable product quality individual appear in shaping consumer preference the findings are accepted to provide insight into consumer behavior and help FMCG companies develop sustainable packaging strategies to meet consumer acceptation.

In conclusion the study seeks to highlight the relationship between consumer perception and purchase intention towards sustainable packaging It is expected help FMCG companies improve packaging decision promote environmental awareness and encourage sustainable purchasing behavior while balance environment responsibility product quality and affordability.