Unlocking Potential: The Impact of Educational Entrepreneurs and EdTech on Women’s Empowerment in the Thar Desert, Rajasthan

Abstract

Purpose: This study investigates the role of educational entrepreneurs and EdTech in transforming women’s lives in Western Rajasthan. It focuses on the conservative Thar Desert area, including Bikaner. The research examines the impact on education, skill enhancement, and employment. It also explores broader effects on gender equality and social norms. Design/Methodology/Approach: A qualitative, multiple-case study design was used. Data was collected through 30 semi-structured interviews. Participants included women learners, parents, and local educational entrepreneurs. Two focus group discussions with community elders and female graduates were also conducted. Thematic analysis was applied to the data. Findings: EdTech initiatives led by local entrepreneurs significantly improved women’s educational access. Digital literacy and confidence increased. A clear pathway from skills to local livelihood opportunities was observed. This economic contribution slowly improved women’s status within families and the community. However, barriers like digital access, socio-cultural restrictions, and limited advanced career guidance persist. Practical Implications: The study offers a model for using localised EdTech in conservative contexts. It suggests that multi-stakeholder efforts are crucial. Recommendations are provided for entrepreneurs, policymakers, and NGOs. The goal is to deepen and scale the impact. Originality/Value: This research fills a critical gap. It provides empirical evidence on how hyper-local EdTech entrepreneurship empowers women in a challenging, low-resource desert environment. It highlights a sustainable pathway for women’s empowerment through education and economic agency.