Challenges and Solutions in Implementing Social Media Strategies for College Library Users in Goa
Abstract
This study explores the impact of social media strategies on collaborative learning and learner performance within college libraries in Goa. Through a survey of 98 respondents, it investigates how perceived enjoyment, ease of use, and usefulness of social media tools contribute to enhanced student engagement and academic success. Utilizing SPSS and Smart PLS for analysis, the findings reveal significant relationships between social media usage and improved collaborative learning experiences, alongside challenges such as maintaining an engaging online presence and ensuring accessibility. The research underscores the importance of tailoring social media content to meet diverse user needs and highlights the necessity for libraries to adopt user-centered approaches in their digital outreach efforts. These insights offer valuable implications for college libraries seeking to leverage social media for educational enhancement.
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34. Leng CB, Ali KM, Hoo CN. Open access repositories on open educational resources: Feasibility of adopting
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35. Luca NR, Smith M, Hibbert S. A community-based participatory research approach to understanding social
eating for food well-being. Emerald Open Research. 2023 Dec 8;1(10).
36. Mbambo SM, Jiyane GV, Zungu NM. The use of electronic learning centres in public libraries in the city of Johannesburg, South Africa. Library Hi Tech News. 2022 Feb 15;39(1):7-11.
37. Ndaguba EA, van Zyl C. Exploring bibliometric evidence of Airbnb’s influence on urban destinations: emotional solidarity, Airbnb supply, moral economy and digital future. International Journal of Tourism Cities. 2023 Nov 22;9(4):894-922.
38. Nicolas C, Urrutia A, González G. Exploring the use of gender-fair language by influencers. European Journal
of Management and Business Economics. 2023 Dec 12;32(5):560-85.
39. Pietronudo MC, Zhou F, Caporuscio A, La Ragione G, Risitano M. New emerging capabilities for managing
data-driven innovation in healthcare: The role of digital platforms. European Journal of Innovation Management. 2022 Aug 2;25(6):867-91.
40. Ran C, Song K, Yang L. University libraries provide intellectual property information service in China:
theoretical framework and system development. Journal of Industry-University Collaboration. 2021 Nov 1;3(1):15-34.
41. Ravichandran B, Shanmugam K. Adoption of EdTech products among college students: a conceptual study.
Management Matters. 2024 Dec 5; 21(1):1-19.
42. Shekgola MM, Ngoepe M. Ingesting digital archives into long-term storage system through free open-source
software in South Africa. Collection and Curation. 2024 Sep 26.
43. Johansson V, Stenlund J. Making time/breaking time: critical literacy and politics of time in data visualisation.
Journal of documentation. 2021 Oct 19;78(1):60-82.
2. Chowdhury EK. Examining the benefits and drawbacks of social media usage on academic performance: a study among university students in Bangladesh. Journal of Research in Innovative Teaching & Learning. 2024 Feb
8(ahead-of-print).
3. Baudin H, Mapulanga P. A qualitative assessment of the eResearch Knowledge Centre’s support practices
in the Human Sciences Research Council in Pretoria, South Africa. Digital Library Perspectives. 2023 Nov
16;39(4):628-48.
4. Belcher BM, Claus R, Davel R, Jones SM. Evaluating and improving the contributions of university research to
social innovation. Social Enterprise Journal. 2022 Jan 28;18(1):51-120.
5. Al U, Andrade Blanco P, Chiranov M, Cruz Silva LM, Devetakova LN, Dewata Y, Dryžaite I, Farquharson F,
Kochanowicz M, Liubyva T, López Naranjo A. Global Libraries impact planning and assessment progress. Performance Measurement and Metrics. 2015 Jul
13;16(2):109-31.
6. Cushing AL, Osti G. “So how do we balance all of these needs?”: how the concept of AI technology impacts digital archival expertise. Journal of Documentation. 2023 Dec 18;79(7):12-29.
7. Bordoloi R, Das P, Das K. Perception towards online/ blended learning at the time of Covid-19 pandemic: an academic analytics in the Indian context. Asian Association of Open Universities Journal. 2021 May 21;16(1):41-60.
8. Ceschi A, Perini M, Scalco A, Pentassuglia M, Righetti E, Caputo B. Foster employability and fight social exclusion through the development of lifelong learning (LLL) keycompetences: reviewing twenty years of LLL policies. European Journal of Training and Development. 2021 Sep 16;45(6/7):475-511.
9. Altınkaya Genel Ö, den Heijer AC, Arkesteijn MH. Continuous briefing for the future university campus: an
evidence-based approach to match spatial supply and demand. Property Management. 2025 Jan 7;43(1):58- 81.
10. Killick S. The library’s influence and impact on learning: a case study from The Open University (UK). Asian Association of Open Universities Journal. 2023 Oct 13;18(3):279-91.
11. Dube TV, Jacobs L. Academic library services extension during the COVID-19 pandemic: considerations in higher education institutions in the Gauteng Province, South Africa. Library Management. 2023 Mar 7;44(1/2):17-39.
12. Dreisiebner S, Schlögl C. Assessing disciplinary differences in information literacy teaching materials. Aslib Journal of Information Management. 2019 Jun 13;71(3):392-414.
13. Golub K, Tan X, Liu YH, Tyrkkö J. Online subject searching of humanities PhD students at a Swedish university.
Journal of Documentation. 2023 Dec 18;79(7):308-29.
14. Gorichanaz T, Furner J, Ma L, Bawden D, Robinson L, Dixon D, Herold K, Søe SO, Van der Veer Martens B, Floridi L. Information and design: book symposium on Luciano Floridi’s The Logic of Information. Journal of Documentation. 2020 Feb 11;76(2):586-616.
15. Rizvi YS, Nabi A. Transformation of learning from real to virtual: an exploratory-descriptive analysis of issues and challenges. Journal of Research in Innovative Teaching & Learning. 2021 Mar 11;14(1):5-17.
16. Maziriri ET, Nyagadza B, Mapuranga M, Maramura TC. Habitual Facebook use as a prognosticator for life satisfaction and psychological well-being: Social safeness as a moderator. Arab Gulf Journal of Scientific Research. 2022 Aug 23;40(2):153-79.
17. Gohil D, Thakker SV. Blockchain-integrated technologies for solving supply chain challenges. Modern Supply Chain Research and Applications. 2021 May 24;3(2):78- 97.
18. Lwanga EN, Ngulube P. The influence of the reward culture on client-led service innovation in academic libraries of Uganda. Library Management. 2024 Jun 4;45(6/7):384-98.
19. KK S, Maskari AA. Student engagement in blended learning instructional design: an analytical study. Learning and Teaching in Higher Education: Gulf Perspectives. 2019 Jan 1;15(2):61-79.
20. Mitha SB, Omarsaib M. Emerging technologies and higher education libraries: a bibliometric analysis of the
global literature. Library Hi Tech. 2024 Jul 10(aheadof- print).
21. Mamabolo MJ, Durodolu OO. Rural accessibility to digital libraries: requirements and challenges. Digital Library Perspectives. 2023 Nov 16;39(4):551-70.
22. Halder Adhya D, Al Bastaki EM, Suleymanova S, Muhammad N, Purushothaman A. Utilizing open educational practices to support sustainable higher education in the United Arab Emirates. Asian Association of Open Universities Journal. 2024 Jun 24.; 19(2): 117-34.
23. Di Vaio A, Latif B, Gunarathne N, Gupta M, D’Adamo I. Digitalization and artificial knowledge for accountability
in SCM: a systematic literature review. Journal of Enterprise Information Management. 2023 Feb 6;37(2):606-72.
24. Eze E, Gleasure R, Heavin C. Worlds apart: a sociomaterial exploration of mHealth in rural areas of developing countries. Information Technology & People. 2022 Dec 19;35(8):99-141.
25. Gil-Cordero E, Maldonado-López B, Ledesma-Chaves P, García-Guzmán A. Do small-and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis. International
Journal of Entrepreneurial Behavior & Research. 2024 Mar 11;30(2/3):421-49.
26. Ishengoma F, John E. Factors influencing the adoption of mobile-based AI services in Tanzanian manufacturing SMEs. Vilakshan-XIMB Journal of Management. 2024 Sep 23.
27. Jenkins JR. A framework for virtual leadership development in the intelligence community. Journal of Leadership Education. 2018 Apr 15;17(2):60-82.
28. Jones CH, Seddon D, Algar-Skaife K, Maddock C, Green S. Involving older adults and unpaid carers in the research cycle: reflections on implementing the UK national standards for public involvement into practice. Quality in Ageing and Older Adults. 2024 Feb 20;25(1):44-55.
29. Katz S, Van Allen J. Open with intention: situating equity pedagogy within open education to advance social
justice. Journal for Multicultural Education. 2022 Oct 20;16(5):421-9.
30. Khakurel J, Melkas H, Porras J. Tapping into the wearable device revolution in the work environment: a systematic review. Information Technology & People. 2018 May 23;31(3):791-818.
31. Khelifa M. Reflective practice in a cross-cultural university setting: A theoretical model. Learning and Teaching in Higher Education: Gulf Perspectives. 2009 Jun 1;6(1):2-17.
32. Koteikor Baidoo D, Nwagwu WE. User and service provider assessment of technology readiness of library
commons in selected universities in Ghana. Library Management. 2024 May 29; 45(5):331-61.
33. Lahkim MB, Skulmoski GJ, Bruhn RE. Improving IT education through leadership development. Learning and Teaching in Higher Education: Gulf Perspectives. 2009 Jun 1;6(1):30-52.
34. Leng CB, Ali KM, Hoo CN. Open access repositories on open educational resources: Feasibility of adopting
the Japanese model for academic libraries. Asian Association of Open Universities Journal. 2016 Aug 1;11(1):35-49.
35. Luca NR, Smith M, Hibbert S. A community-based participatory research approach to understanding social
eating for food well-being. Emerald Open Research. 2023 Dec 8;1(10).
36. Mbambo SM, Jiyane GV, Zungu NM. The use of electronic learning centres in public libraries in the city of Johannesburg, South Africa. Library Hi Tech News. 2022 Feb 15;39(1):7-11.
37. Ndaguba EA, van Zyl C. Exploring bibliometric evidence of Airbnb’s influence on urban destinations: emotional solidarity, Airbnb supply, moral economy and digital future. International Journal of Tourism Cities. 2023 Nov 22;9(4):894-922.
38. Nicolas C, Urrutia A, González G. Exploring the use of gender-fair language by influencers. European Journal
of Management and Business Economics. 2023 Dec 12;32(5):560-85.
39. Pietronudo MC, Zhou F, Caporuscio A, La Ragione G, Risitano M. New emerging capabilities for managing
data-driven innovation in healthcare: The role of digital platforms. European Journal of Innovation Management. 2022 Aug 2;25(6):867-91.
40. Ran C, Song K, Yang L. University libraries provide intellectual property information service in China:
theoretical framework and system development. Journal of Industry-University Collaboration. 2021 Nov 1;3(1):15-34.
41. Ravichandran B, Shanmugam K. Adoption of EdTech products among college students: a conceptual study.
Management Matters. 2024 Dec 5; 21(1):1-19.
42. Shekgola MM, Ngoepe M. Ingesting digital archives into long-term storage system through free open-source
software in South Africa. Collection and Curation. 2024 Sep 26.
43. Johansson V, Stenlund J. Making time/breaking time: critical literacy and politics of time in data visualisation.
Journal of documentation. 2021 Oct 19;78(1):60-82.
Published
2024-12-28
How to Cite
FATTE, Samir Rama; BANKAPUR, Vinayak.
Challenges and Solutions in Implementing Social Media Strategies for College Library Users in Goa.
Journal of Advanced Research in Library and Information Science, [S.l.], v. 11, n. 4, p. 1-10, dec. 2024.
ISSN 2395-2288.
Available at: <http://thejournalshouse.com/index.php/Journal-Library-InformationScien/article/view/1356>. Date accessed: 02 feb. 2025.
Section
Review Article
