MUDALIAR, Kavya; 						MUDALIAR, Sanjana; 						VIDANI, Jignesh.
 To Study the Genz's attitude towards subscription-based OTT platforms on traditional cinema culture in Ahmedabad city.
<strong>International Journal of Advanced Research in Journalism, Culture and Literature</strong>, [S.l.], v. 1, n. 2, p. 1-9, dec. 2025.
Available at: &lt;<a href="https://thejournalshouse.com/index.php/IJoARJCL/article/view/1811" target="_new">https://thejournalshouse.com/index.php/IJoARJCL/article/view/1811</a>&gt;. Date accessed: 28 dec. 2025.