International Journal of Advanced Research in Journalism, Culture and Literature

To Study the Genz's attitude towards subscription-based OTT platforms on traditional cinema culture in Ahmedabad city

2025-12-10T10:42:51+00:00

The rapid growth of over-the-top (OTT) streaming services has significantly transformed entertainment consumption patterns, particularly among urban youth. This study examines the influence of OTT platforms on traditional cinema culture in Ahmedabad. Data were collected from 114 respondents through a structured questionnaire comprising demographic details and attitudinal statements toward OTT and cinema experiences. The majority of respondents (81.6%) belonged to the 18â€“25 age group, with students forming 66.7% of the sample. Netflix emerged as the most preferred OTT platform (50.9%), followed by Jio Hotstar (28.1%) and Amazon Prime (19.3%). Descriptive analysis revealed that respondents generally agreed that the convenience of watching content anytime and anywhere makes OTT platforms more attractive than theatres (mean = 3.50). However, a considerable proportion still valued the cinematic experience (mean = 3.02), indicating a balanced preference between convenience and traditional movie-going experiences. Reliability analysis of attitude items yielded a moderate Cronbachâ€™s Alpha of 0.543, reflecting acceptable internal consistency for exploratory research. Chi-square tests indicated a significant association between gender and decreased theatre visits due to OTT subscriptions (p = 0.013), suggesting that male respondents are more influenced by OTT availability. The findings highlight that while OTT platforms are redefining entertainment habits, cinema continues to hold cultural and experiential significance. Overall, the study suggests a gradual shift toward digital streaming, with OTT platforms complementing rather than completely replacing the traditional cinema culture in Ahmedabad.

How Technology Controls the World

2025-12-10T11:02:07+00:00

Technology has become the most important thing that shapes modern civilisation. It affects how people talk to each other, how they govern themselves, how they work, and how they see themselves. This article looks at how technology affects the world, from the widespread use of digital platforms and automation to the power structures built into data, algorithms, and artificial intelligence. It looks at how technological systems are becoming more and more important in determining economic competitiveness, geopolitical strategy, and cultural norms, often faster than rules and morals can keep up. The essay shows how people and countries are becoming more dependent on technology by looking at both the chances and risks that come with rapid innovation. In the end, it shows how important it is to have responsible government, fair access, and human-centred design to make sure that technology improves, not takes over, the future of global civilisation.

Journalism Today: Expression or Suppression of Ideas?

2025-12-11T05:12:22+00:00

In an era defined by rapid information flows and intensified political polarisation, contemporary journalism faces renewed scrutiny over its ability to serve as a platform for the free expression of ideas. While digital technologies have expanded opportunities for diverse voices to enter the public sphere, they have also introduced new mechanisms of control, including algorithmic gatekeeping, corporate ownership pressures, and state influence. This article examines whether modern journalism operates primarily as a vehicle for open discourse or as an instrument of subtle and overt suppression. Through analysis of newsroom practices, media economics, and the shifting dynamics of online communication, the study highlights the tension between journalistsâ€™ professional ideals and the structural constraints that shape their work. Ultimately, the article argues that the future of journalism depends on reinforcing editorial independence, strengthening transparency, and cultivating media literacy to ensure that expressionâ€”not suppressionâ€”remains at the core of public communication.

Cultural Journalism and Literary Studies: Synthesizing Contemporary Research on Media and Society

2025-12-11T05:17:39+00:00

This review article provides a comprehensive synthesis of contemporary scholarship situated at the intersection of cultural journalism and literary studies, emphasising the multifaceted ways in which media practices, journalistic norms, and digital transformations shape literary production, criticism, cultural representation, and broader societal discourses. In an era marked by rapid digitisation, social media proliferation, and evolving media landscapes, the review highlights how cultural journalism operates not merely as a medium for reporting arts and cultural events but as a dynamic space for cultural mediation, literary legitimation, critical engagement, and social commentary. Drawing on a wide array of empirical and theoretical studies from media studies, cultural studies, literary theory, and journalism research, the article examines key trends, including the rise of participatory literary criticism, the impact of computational and digital humanities tools, and the challenges posed by the commercialisation and commodification of culture in mainstream media. Methodological debates, such as the balance between depth and accessibility in cultural reporting and the representation of marginalised voices, are critically assessed. Furthermore, the review explores the transformative role of digital platforms in reshaping literary discourse, expanding audiences, and facilitating cross-cultural literary exchanges. By mapping existing scholarship, this article identifies gaps in research, particularly in underexplored regions, languages, and digital practices, and suggests future directions that may enhance the understanding of how media and literature co-construct cultural meaning, social identity, and collective imagination. Overall, this review underscores the importance of interdisciplinary approaches in analysing the evolving relationship between media, literature, and society, advocating for research that bridges journalistic practice, cultural critique, and literary analysis to capture the complexities of contemporary cultural life.

Negotiating Culture and Identity in the Digital Age: A Critical Examination of Media Narratives

2025-12-11T05:19:42+00:00

The digital age has profoundly transformed the ways cultures are represented, negotiated, and circulated across an increasingly diverse range of media platforms. With the rise of social media, streaming services, online journalism, and algorithm-driven content ecosystems, cultural narratives now move more rapidly and reach broader audiences than ever before. This review critically examines the existing body of scholarship on cultural representation within digital media environments, paying particular attention to how digital narratives influence processes of identity formation, cultural perception, and social belonging. By drawing on interdisciplinary research from media studies, cultural studies, communication, sociology, and digital humanities, the review illuminates how traditional notions of representation are being reconfigured through participatory, interactive, and algorithmically mediated platforms. It also highlights key theoretical frameworks and emerging debates related to power, visibility, and the politics of representation in online spaces. In addition, the review identifies contemporary challenges such as algorithmic bias, the spread of misinformation, the commodification of identity, and widening digital inequalities that shape who gets represented and how. Ultimately, the article underscores the need for more nuanced and intersectional approaches to studying digital cultural narratives and proposes several directions for future research to better understand the evolving dynamics of identity and representation in the digital era.