SHUKLA, Darshita; 						CHADDHA, Aman.
 Optimizing Customer Engagement via Data-Driven Marketing Strategies.
<strong>Journal of Advanced Research in Strategic Marketing Intelligence and Customer Engagement Optimization</strong>, [S.l.], v. 1, n. 2, p. 49-57, dec. 2025.
Available at: &lt;<a href="https://thejournalshouse.com/index.php/JoARSMICEO/article/view/1826" target="_new">https://thejournalshouse.com/index.php/JoARSMICEO/article/view/1826</a>&gt;. Date accessed: 28 dec. 2025.