Driving Customer Loyalty through Engagement
Abstract
Customer loyalty has become a critical factor in driving business success, particularly in today’s highly competitive markets. One of the most effective ways to foster customer loyalty is through optimized engagement. This review article explores how businesses can enhance customer engagement through personalized experiences, technological integration, and data-driven strategies. By optimizing engagement, companies can deepen customer relationships, increase retention, and drive long-term brand loyalty. This article examines key strategies, the role of technology, and best practices in engagement optimization, while also addressing the challenges that businesses face in creating lasting loyalty.
References
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2. Chaffey D, Ellis-Chadwick F. Digital Marketing: Strategy, Implementation, and Practice. 7th ed. Pearson
Education Limited; 2019.
3. Coursaris CK, Kim D. A meta-analytic review of CRM technologies: A research agenda. Journal of Inter
active Marketing. 2019;46(1):1-15. doi: 10.1016/j.intmar.2019.01.004.
Published
2025-10-09
How to Cite
GUBRELE, Astha; TRIPATHI, Rajendra.
Driving Customer Loyalty through Engagement.
Journal of Advanced Research in Strategic Marketing Intelligence and Customer Engagement Optimization, [S.l.], v. 1, n. 1, p. 1-6, oct. 2025.
Available at: <https://thejournalshouse.com/index.php/JoARSMICEO/article/view/1715>. Date accessed: 27 oct. 2025.
