A study on consumer satisfaction of consumers towards Hitachi air conditioners in Gandhinagar and Ahmedabad city

Jash Tailor; Jignesh Vidani

Jash Tailor student, L.J. Institute of Management Studies, LJ University
Jignesh Vidani professor, L.J. Institute of Management Studies, LJ University

Abstract

This study investigates consumer satisfaction towards Hitachi air conditioners in Gandhinagar and Ahmedabad, focusing on the influence of age on various satisfaction factors. Data was collected from 252 respondents and analysed to test ten hypotheses relating age to aspects such as usage patterns, product performance, ease of use, and service quality. The results showed that while age had statistically significant associations with several variablesâ€”like cooling performance, quiet operation, energy efficiency, and service responseâ€”the relationships were weak. A stronger correlation was noted only in the perception of design and aesthetics, suggesting that visual preferences may vary across age groups. Overall, the study found that age alone does not significantly determine satisfaction, indicating the need for broader consumer profiling. Practical implications include the importance of improving design options, user interface simplicity, and consistent service quality. The findings offer insights for enhancing customer experience and tailoring marketing strategies. Future research could include more demographic factors and psychographic data to gain deeper understanding.

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