Operation of branded Ayurveda /Supplementary outlets Through Cooperative Tourism, Across the States: A Concise Study

Abstract

Ayurveda has witnessed significant growth in Kerala, positioning the state as a global hub for wellness tourism. This study examines the role of Ayurveda pharmacy within Kerala’s cooperative tourism model, focusing on its operational structure, inter-state expansion, and resilience to environmental and socio-economic challenges.

Based on secondary research, the paper analyzes cooperative mechanisms, economic and environmental factors, and the integration of indigenous knowledge systems. It highlights how cooperative-based Ayurveda initiatives contribute to sustainable development, healthcare accessibility, and regional economic growth. The findings emphasize the importance of adaptive strategies, effective governance, and sustainability practices to strengthen the resilience and scalability of Kerala’s Ayurveda tourism model.