A coffee shop is being established for NRI's, requiring an investment of low budget through the projects of cooperative tourism.

Abstract

Abstract

The increasing globalisation of economies has led to a significant rise in the mobility of people, with Non-Resident Indians (NRIs) playing a vital role in contributing to India's economic development through investments and entrepreneurial ventures. Among various sectors, the food and beverage industry-particularly café or coffee shop models-offers promising opportunities, especially when integrated with cooperative tourism societies. This study explores the feasibility of establishing a café/coffee shop targeting NRIs with a modest investment of ₹6 lakh, emphasising its economic and social potential.

The research examines key aspects such as market dynamics, consumer preferences of NRIз, financial viability, and operational strategies within a cooperative framework. It highlights how cooperative tourism societies can provide structural advantages, including shared resources, reduced operational costs, and enhanced community participation. By combining theoretical insights with practical considerations, the study evaluates sustainable business models that align profitability with social impact.

The findings suggest that such ventures can generate employment, promote local entrepreneurship, and strengthen the link between diaspora engagement and regional development. The paper concludes by offering strategic and policy recommendations for NRIз, cooperative institutions, and policymakers to foster sustainable and inclusive growth through small-scale café enterprises.