The Role of E-Commerce in Industry 4.0 in Strengthening Economic Civics among UPI Students

Abstract

This research is driven by the advancements in the digital world, which have brought about significant changes in the economic system.The transformations in the economic aspect of life caused by the digital world offer various opportunities for citizens to enhance their economic citizenship.Developing economic civics is a crucial issue when it comes to utilizing technology in the context of Industry 4.0, especially with the rise of online markets, commonly known as e-commerce.The data indicates that Indonesia has seen substantial growth in the value of electronic commerce.Recognizing the great potential for business transactions through e-commerce, it is essential for every citizen to take advantage of these opportunities to improve their economic strength, particularly among young citizens such as students.Based on this context, the researcher decided to conduct this study to address the aforementioned issue.The purpose of this study is to examine how the citizenship economy can be strengthened in the Industry 4.0 era for UPI students through the use of e-commerce.This research employs a qualitative approach using a literature review method.The data collection methods included interviews, observations, document analysis, literature study, and field notes.The findings of this study are expected to help students develop their skills in effectively using e-commerce to strengthen the citizen economy and achieve prosperity, thereby contributing to the realization of national development goals.