Salesforce CRM: An well-organized way of managing Customer Relationship in cloud environment
Abstract
With the presence of disseminated figuring, affiliations are planning to move their Customer Relationship Management (CRM) applications from an On-Premise condition or we can say nearby servers to an On-Demand condition that is on cloud server. On-Premise condition is when affiliation has the structure and programming inside their framework. In On-Demand condition, pariah has the base and programming and charges the relationship considering its cooperation appear. Salesforce is the guideline On-Demand CRM thing.
How to cite this article:
Arora D, Parihar D, Mangal H. Salesforce CRM: A Well-organized Way of Managing Customer Relationship in Cloud Environment. J Adv Res Embed Sys 2020; 7(3&4): 20-23.
References
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[5] https://trailhead.salesforce.com/admin_intro_crm_basics/admin_intro_g etstart_crm_basics
[6] http://www.salesforce.com/assets/pdf/misc/BP_Implementation.pdf
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[9] Musfiq Mannan Choudhury& Paul Harrigan “CRM to social CRM: the integration of new technologies into customer relationship management” Journal of Strategic Marketing, 2014 Vol. 22, No. 2, 149–176, http://dx.doi.org/10.1080/0965254X.2013.876069
[10] Atul Parvatiyar & Jagdish N. Sheth “Customer Relationship Management: Emerging Practice, Process, and Discipline” Journal of Economic and Social Research 3(2) 2001, 1-34.
[11] Lynette Ryals & Adrian Payne “Customer relationship management in Financial services: towards information enabled relationship marketing” journal of strategic marketing 3–27 (2001).
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[14] Adrian Payne & Pennie Frow “A Strategic Framework for Customer Relationship Management” Journal of Marketing Vol. 69 (October 2005), 167-176.
[15] https://www.salesforce.com/in/?ir=1
[16] M. Rezaei-Malek, N. Rezaei-Malek, R. Tavakkoli-Moghaddam “Improving Performance of Customer Relationship Management by Knowledge Management – A Case Study” 978-1-4673-6490- 4/13/$31.00
©2013 IEEE
[17] Veronica S. Moertini, Niko Ibrahim and Verliyantina “e-CRM Development Method for e-Commerce System Owned by Small Medium Enterprises” 978-1-4799-4805-5/14/$31.00 ©2014 IEEE
[2] K.Pullarao, K.Thirupathirao “A new way of developing applications in cloud environment using force.com (salesforce.com)” International Journal of Computer Application Issue 3, Volume 1 (September - October
- 2013).
[3] https://trailhead.salesforce.com/salesforce_advantange_who_we_are/sa_ who_what_is
[4] https://trailhead.salesforce.com/salesforce_advantange_what_we_do/sa_ what_why_cloud_computing
[5] https://trailhead.salesforce.com/admin_intro_crm_basics/admin_intro_g etstart_crm_basics
[6] http://www.salesforce.com/assets/pdf/misc/BP_Implementation.pdf
[7] Lynette Ryals, Professor Simon Knox “cross-functional issues in the implementation of relationship marketing through customer relationship management (crm)” European Management Journal, 2001, Vol. 19 No.5, pp.534-42.
[8] Werner Reinartz, Manfred Krafft, Wayne D. Hoyer “The CRM Process: Its Measurement and Impact on Performance” Journal of Marketing Research, Research gate 2016.
[9] Musfiq Mannan Choudhury& Paul Harrigan “CRM to social CRM: the integration of new technologies into customer relationship management” Journal of Strategic Marketing, 2014 Vol. 22, No. 2, 149–176, http://dx.doi.org/10.1080/0965254X.2013.876069
[10] Atul Parvatiyar & Jagdish N. Sheth “Customer Relationship Management: Emerging Practice, Process, and Discipline” Journal of Economic and Social Research 3(2) 2001, 1-34.
[11] Lynette Ryals & Adrian Payne “Customer relationship management in Financial services: towards information enabled relationship marketing” journal of strategic marketing 3–27 (2001).
[12] A White paper on “On-Premise CRM to Salesforce Migration - Benefits, Challenges and Best Practices”
[13] Peter C. Verhoef “Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development” Journal of Marketing Vol. 67 (October 2003), 30–45
[14] Adrian Payne & Pennie Frow “A Strategic Framework for Customer Relationship Management” Journal of Marketing Vol. 69 (October 2005), 167-176.
[15] https://www.salesforce.com/in/?ir=1
[16] M. Rezaei-Malek, N. Rezaei-Malek, R. Tavakkoli-Moghaddam “Improving Performance of Customer Relationship Management by Knowledge Management – A Case Study” 978-1-4673-6490- 4/13/$31.00
©2013 IEEE
[17] Veronica S. Moertini, Niko Ibrahim and Verliyantina “e-CRM Development Method for e-Commerce System Owned by Small Medium Enterprises” 978-1-4799-4805-5/14/$31.00 ©2014 IEEE
Published
2020-07-23
How to Cite
ARORA, Dishant.
Salesforce CRM: An well-organized way of managing Customer Relationship in cloud environment.
Journal of Advanced Research in Embedded System, [S.l.], v. 7, n. 3 & 4, p. 20-23, july 2020.
ISSN 2395-3802.
Available at: <http://thejournalshouse.com/index.php/ADR-Journal-Embedded-Systems/article/view/199>. Date accessed: 04 dec. 2024.
Section
Articles