Vol. 2 No. 2 (2026): Journal of Advanced Research in Corporate Governance and Leadership Practices in the Digital Age

Articles

• AI-Driven Personalization in Food Delivery Platforms: Its Impact on Consumer Trust in Ahmedabad

  Miloni Shah, Jignesh Vidani

  1-11

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• A Study on the Impact of Customer purchase Experience in organized supermarkets on Customer Loyalty in Ahmedabad

  Raj Prajapati, Jignesh Vidani

  12-17

  • pdf
• A Study on the Role and Impact of Artificial Intelligence in Marketing Decision-Making and Customer Engagement in the FMCG Retail Sector in Ahmedabad

  Prabhat Kumar Kushwaha, Jignesh Vidani

  18-31

  • pdf
• Consumer Buying Behaviour: Balaji vs Lay’s

  Jani Priyansh, Mod Hardev, Dr. Neha Pandey

  32-35

  • pdf
• Impact of Financial Literacy on Investment Decision Making Among GENZ’s In Ahmedabad

  Nihal Prajapati, Jignesh Vidani

  36-43

  • pdf
• Social Media Marketing and its Impact on Consumer Purchase Decision: A Comparative Study of Flipkart and Amazon.

  Saurabh Rohit, Vaidhavi Rawat, Dabhi Mittal, Diya Saroj, Dr. Neha Pandey

  44-48

  • pdf