Uncovering Dark Patterns of Persuasive Design (UI/UX)

Abstract

This research paper aims to explore the pervasive use of dark patterns in user interface (UI) and user experience (UX) design, shedding light on the ethical implications associated with these manipulative design practices. Dark patterns refer to intentionally deceptive and misleading design elements that influence user behaviour to the benefit of the designer or a third party. The paper will delve into various examples of dark patterns commonly found in digital interfaces and analyse their impact on user decision-making. We understand the fundamentals of persuasive design and how the designer and the end user of the product play vital roles behind the motivation for designs created. A user’s needs and habits are taken into consideration when designing a product, and adhering to those leads to a product that better suits their needs than other already existing alternatives. Persuasive design on its own is not inherently bad or evil, since all it does is reflect upon the user’s needs and requirements from a functioning product. Understanding the user’s perspective can help designers create products that function efficiently and offer convenience. The UX research that is conducted when developing a product is where persuasive design comes into play the most. Through steps like empathy mapping and user personas, we identify what our users’s current pain points are and how they resonate with the problem statement. Persuasive design is also where the user can be influenced in a way that is beneficial for a third party financially or the designer themselves. This is where the dark patterns are drawn in; they are almost always on our faces, yet they are difficult to identify because they mask themselves as features or enhancements. Some examples exist in the products and services we use on a daily basis, from notifications we did not ask for to companies convincing us how their products are superior to existing alternatives. While a healthy competitive environment among industries is the backbone for innovation, it is important for us as end users to understand and identify dark patterns wherever they exist and make rightful decisions for ourselves. The product is designed for us and offers us the services we desire, and it is up to us to choose what fits our needs best.