Extinct Sustainable Practices: Desert Based Traditional Indian Enterprises and Traditional Societies

Trilok Kumar Jain

Trilok Kumar Jain Professor and Dean, International School of Business Management (ISBM), Suresh Gyan Vihar University Jaipur, India.

Abstract

This paper explores the urgency of addressing the current climate change crisis by revisiting extinct sustainable practices prevalent in traditional Indian societies, focusing on the case study of Western Rajasthan. Despite facing harsh desert conditions, the communities in this region have historically prioritised environmental conservation. However, these practices have gradually disappeared due to the influence of Westernization. The paper documents specific practices that have become extinct and argues for their revival as valuable tools in combating the climate crisis. It emphasises the significance of Sustainable Development Goals (SDGs) as a framework for global collaboration and highlights the need for a balanced developmental path that aligns with environmental sustainability and coexistence.

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