Need for Technologically Non Mediated Media in a Digital Age

Ramakrishna Challa; Mounika Vurity; P Bobby Vardhan

Ramakrishna Challa Chairman, Department of Journalism and Mass Communication, Andhra University, Visakhapatnam, Andhra Pradesh, India. http://orcid.org/0000-0001-7422-0434
Mounika Vurity Lecturer, Dr. Lankapalli Bullayya College, Visakhapatnam, Andhra Pradesh, India.
P Bobby Vardhan Professor (Retd.), Department of Journalism and Mass Communication, Andhra University, Visakhapatnam, Andhra Pradesh, India.

Abstract

Communication in the 21st century is canopied with digital screens. Most of the conversations be it at the workplace or in personal environments are happening through digital platforms. With growing digitalisation, the need for non-mediated media is being felt. This study is aimed at analysing the digital time of internet users and to understand their perception towards the need for non-mediated media to provide them relief from digital gadgets. The study also observes the presence of any relation between digital time of respondents and their perception towards non-mediated media as a welcome relief from digital screens.

How to cite this article: Mounika V, Ramakrishna C, Vardhan PB. Need for Technologically Non Mediated Media in a Digital Age. J Adv Res Humani Social Sci 2021; 8(3): 12-15.

DOI: https://doi.org/10.24321/2349.2872.202104

References

1. Ali MSS, Kootbodien A. The Effectiveness of WhatsApp as an Interpersonal Communication Medium among Abu Dhabi University Students. International Journal of Media, Journalism and Mass Communications 2017; 3(1): 11-19. https://www.arcjournals.org/pdfs/ijmjmc/v3-i1/2.pdf
2. Campbell P. Occupy, Black Lives Matter and Suspended Mediation: Young People’s Battles for Recognition in/ between Digital and Non-digital Spaces. Young. https://doi.org/10.1177/1103308817713584
3. Kucirkova N, Littleton K, Kyparissiadis A. The influence of children’s gender and age on children’s use of digital media at home. British Journal of Education Technology 2017. https://doi.org/10.1111/bjet.12543
4. Twenge JM, Spitzberg BH. Declines in non-digital social interaction among Americans. Journal of Applied Social Psychology Journal of Applied Social Psychology 2020. https://onlinelibrary.wiley.com/doi/abs/10.1111/jasp.12665