Humanities, social and organizational networks, social work, social computing, social complexity, social network analysis, socio-psychological, social, organizational, and technological systems, mathematical modelling in social science, applied social modelling and simulation, administrative sciences, human resource development, human rights, human computer interaction, physical education, governance, administration, psychology, political science, history, geography, economics, law, ethics, industrial relations, population studies, criminology, religious studies, women studies, demography, media studies, visual arts, performing arts (music, theatre and dance), literature and literary criticism, philosophy, linguistics and languages, archaeology, cultural studies, arts and performing arts, sociology, anthropology, education, communication studies.
Need for Technologically Non Mediated Media in a Digital Age
Authors
Ramakrishna Challa
Chairman, Department of Journalism and Mass Communication, Andhra University, Visakhapatnam, Andhra Pradesh, India.
http://orcid.org/0000-0001-7422-0434
Mounika Vurity
Lecturer, Dr. Lankapalli Bullayya College, Visakhapatnam, Andhra Pradesh, India.
P Bobby Vardhan
Professor (Retd.), Department of Journalism and Mass Communication, Andhra University, Visakhapatnam, Andhra Pradesh, India.
Keywords:
Interactive Media, Digitalisation, Digital Time
Abstract
Communication in the 21st century is canopied with digital screens. Most of the conversations be it at the workplace or in personal environments are happening through digital platforms. With growing digitalisation, the need for non-mediated media is being felt. This study is aimed at analysing the digital time of internet users and to understand their perception towards the need for non-mediated media to provide them relief from digital gadgets. The study also observes the presence of any relation between digital time of respondents and their perception towards non-mediated media as a welcome relief from digital screens.
How to cite this article: Mounika V, Ramakrishna C, Vardhan PB. Need for Technologically Non Mediated Media in a Digital Age. J Adv Res Humani Social Sci 2021; 8(3): 12-15.
DOI: https://doi.org/10.24321/2349.2872.202104
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