An Overview of Challenges and Opportunities of Rural Marketer in India
Keywords:
Rural Marketing, Challenges and Opportunities in ruleAbstract
This paper makes an attempt at understanding the challenges being faced by a rural marketer in india. It is done through conceptulisation based on literature review and some experimental learning. It aims to (1) develop a framework for understanding rural market (2) explore various options available to a rural marketer (3) examine the effect and contributions of other factors like culture, customs, society etc.(4) challenges to be faced by a rural marketer (5)review the literature on rural situation and (6) explore future concern of rural marketing.
How to cite this article: Chugh H. An Overview of Challenges and Opportunities of Rural Marketer in India. J Adv Res Humani Social Sci 2020; 7(4): 26-28.
References
1. Iyer SR. Marketing strategies for rural Indian markets. www.alliancebschool.com
2. Singh S. Rural marketing management, (1st edition.), Vikas publishing house. 2001.
3. Studies by Andrew Foster and Mark Rosenzweig. 2003.
4. Pareek V. Boon or Bane. A&M, 1999.
5. Krishnan RA. The Rural: At the cusp of change. Rural Asia Conference. 2005.
2. Singh S. Rural marketing management, (1st edition.), Vikas publishing house. 2001.
3. Studies by Andrew Foster and Mark Rosenzweig. 2003.
4. Pareek V. Boon or Bane. A&M, 1999.
5. Krishnan RA. The Rural: At the cusp of change. Rural Asia Conference. 2005.
Published
2021-09-10
Issue
Section
Review Article
