A Report on the Limits and Benefits of Marketing Library Products and Services
Abstract
Libraries have had a good relationship with their readers for years. The new Internet environment and technological advances have prompted libraries to reconsider and adapt these innovations to run the system and services effectively and efficiently. Increasing resources and services is imperative and possible with effective marketing strategies. This article aims to highlight some traditional marketing techniques that libraries can repackage and promote for the efficient flow of information resources to achieve the institution’s goals.
How to cite this article:
Sharma M. A Report on the Limits and Benefits of Marketing Library Products and Services. J Adv Res Lib Inform Sci 2022; 9(1): 1-4.
DOI: https://doi.org/10.24321/2395.2288.202201
References
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2. Kumar AS, Bhardwaj S. Marketing and promotion of library services. ICAL Advocacy and Marketing 2009; 461-466.
3. Dongardive P. Marketing library and information services. International Journal of Science and Research 2013; 2(11): 227-234.
4. Olorunfemi M, Ipadeola AD. “Marketing Library and Information Services in Selected University Libraries In South West Nigeria.” Library Philosophy and Practice (e-journal) 2018; 1-15.
5. Tamrakar AK, Garg RG. User perception towards E-resources and Services of IIT – Guwahati Library. DESIDOC Journal of Library and Information Science Technology 2016; 36(1): 40-46.
6. Weingand DE. Preparing for the new Millennium: The case for using marketing strategies: Library Trends 1995; 43(3): 295-317.
7. Kotler P, Armstrong G. Principle of Marketing. 12th ed., Pearson Education International 2008.
8. Kumar A. Marketing of Information Products & Services in Kurukshetra University Library in the Disciplines of Social Science: A study.” IOSR Journal Of Humanities And Social Science (IOSR-JHSS) 2014; 19(2): 72-85.
9. Mittal P, Raghuvaran S. Entrepreneurship education and employability skills: the mediating role of e-learning courses. Entrepreneurship Education 2021; 4(2): 153– 167.
Published
2022-09-29
How to Cite
SHARMA, Manish.
A Report on the Limits and Benefits of Marketing Library Products and Services.
Journal of Advanced Research in Library and Information Science, [S.l.], v. 9, n. 3, p. 1-4, sep. 2022.
ISSN 2395-2288.
Available at: <http://thejournalshouse.com/index.php/Journal-Library-InformationScien/article/view/742>. Date accessed: 21 dec. 2024.
Section
Research Article
