The Impact of Food Ordering Systems on Restaurant Profitability: A Review
Abstract
The internet has become a powerful form of media, with traditional media consumption declining and online media consumption growing. The younger generation is driving businesses to adopt online strategies to revive sales. Restaurant companies are now offering Made to Order (MTO) food without a physical store, using online platforms to connect with customers. Intermediaries, such as food ordering and delivery companies, have also emerged, generating income through commission fees, customer delivery fees, or both. Online food apps offer convenience and choice for customers, while restaurants focus on local customers to maximize their business output. Mobile apps play a crucial role in stabilizing sales and sustaining businesses, regardless of size
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