Enhancing Customer Engagement Through Email Marketing Optimization and Automation: A Comprehensive Review
Abstract
Email marketing remains a powerful tool for businesses to connect with their audience, build relationships, and drive conversions. With advancements in automation and optimization strategies, email marketing has evolved into a data-driven approach that enhances customer engagement and maximizes return on investment (ROI). This review explores the latest trends, best practices, and technological innovations in email marketing optimization and automation. It discusses key strategies such as personalization, segmentation, A/B testing, and AI-driven automation, highlighting their impact on improving open rates, click-through rates, and overall campaign effectiveness.
References
1. Chaffey D, Ellis-Chadwick F. Digital marketing: strategy, implementation and practice. 7th ed. Pearson; 2022.
2. Kotler P, Keller KL, Chernev A. Marketing management. 16th ed. Pearson; 2022.
3. Ellis S. Email marketing rules: checklists, frameworks, and 150 best practices for business success. 3rd ed.
New York: Red Pill Email; 2020.
2. Kotler P, Keller KL, Chernev A. Marketing management. 16th ed. Pearson; 2022.
3. Ellis S. Email marketing rules: checklists, frameworks, and 150 best practices for business success. 3rd ed.
New York: Red Pill Email; 2020.
Published
2025-10-09
How to Cite
PANDEY, Rishabh.
Enhancing Customer Engagement Through Email Marketing Optimization and Automation: A Comprehensive Review.
Journal of Advanced Research in Digital Marketing Strategies and Consumer Behavior Analytics, [S.l.], v. 1, n. 1, p. 19-22, oct. 2025.
Available at: <https://thejournalshouse.com/index.php/JoARDMSCBA/article/view/1709>. Date accessed: 16 nov. 2025.
