Vol. 2 No. 2 (2026): Journal of Advanced Research in Digital Marketing Strategies and Consumer Behavior Analytics

Articles

• A Study on the Impact of Influencer Marketing on Consumer Purchase Behaviour in Apparel Brands through Instagram

  Subhendu Sahoo, Jignesh Vidani

  1-14

  • pdf
• A Study on Customer Relationship Management Practices at Snoop’s Outlet: An Analytical Research on Customer Engagement, Loyalty and Digital CRM Strategies

  Harshvardhan Thakur, Jignesh Vidani

  15-29
• Customer Relationship Management Practices and Customer Experience at REDTAPE: A Qualitative Case Study Analysis

  Gaurav Nimavat, Jignesh Vidani

  30-51

  • pdf
• Customer Relationship Management Activities in Titan Showroom: A Case Study On Customer Satisfaction, Loyalty And Digital CRM Practices

  Harshita Makawna, Jignesh Vidani

  52-66

  • pdf
• A Case Study on Customer Relationship Management Practices and Customer Engagement Strategies at Blackberrys Store, Shyamal Ahmedabad

  Nikhil Valand , Jignesh Vidani

  67-80

  • pdf