Unveiling Discrepancies: Investigating Disparities Between Anticipated and Realized Customer Satisfaction with LG Products in Ahmedabad

Authors

  • Arymann Chourasiya Student MBA semester 2, L.J. Institute of Management Studies, L J University
  • Khushbu Zala Student MBA semester 2,r L.J. Institute of Management Studies, L J University
  • Jignesh Vidani Assistant Professor L.J. Institute of Management Studies, L J University

Keywords:

Actual Customer Satisfaction, Electronic Industry, LG Electronics, Microwave Ovens, Minerals, RO

Abstract

This research aims to investigate the Analyzing the gap between expectations and reality regarding LG’s products in the Ahmedabad city conducted by LG Electronics. with the rapid growth of the electronics industry. The study focuses specifically on LG Electronics in Ahmedabad.To achieve the research objective, a survey questionnaire will be administered to a sample of the electronic industry working in various electronic companies in Ahmedabad. Data collected from the survey will be Analyzing the customer satisfaction gap regarding LG’s products. This research identifies the literature review on expected and actual customer satisfaction regarding LG’s products.

Published

2024-01-18

Issue

Vol. 5 No. 2 (2023): International Journal of Law, Human Rights and Constitutional Studies

Section

Research Article